Apr 26, 2012

Bingbing Li for Gucci Ad Campaign


The actress Bingbing Li will deduce special advertisement of Gucci new handbags, fine jewelry and watches. The new season ad campaigns conceived by Gucci creative director Frida Giannini and the famous fashion photographer Solve Sundsbo shot in London, with a strong visual shock to deduce acme contracted aesthetic perspective, interpretation of Gucci luxury model.


Talking about the cooperation,Frida said:"the beauty of Bingbing Li with the inherent casual and uninhibited,wih her cooperation is amazing.Her optimism and artistic talent complement her personal style,with her modern women excellent qualities perfectly presents a representative image of the Gucci girl."

Bingbing Li also said:"This is very pleasant cooperation with Gucci.With Frida unique creative inspiration to shot advertisement for Gucci heritage iconic products,I am very honored"

Gucci new season ad campaigns continute classic luxury and gives spread in the new look.18K gold fine jewelry highlights the classic style of Gucci classic bamboo and horse title logo.Gold,rose gold,and platinum texture bracelet inlaid with diamonds,bamboo shape design make people think about the masterpiece of Gucci masters since 1947. At the same time,the horse bit sign for gently beautiful and sexy 18K gold necklace and two Cocktail rings:the medium one inlaids warm cognac crystal,while the small one is inserted the dazzling amethyst.


Bingbing Li sincerely deduces three watches:the new Bamboo watch with natural bamboo and stainless steel materials;Gucci 1921 leather watch named by the year of Guccio Gucci founded brand,more memorable;another Interlocking watch,with rose gold double G logo on surface and has a brown alligator strap.


The new series also launches three bags:Jackie handbag,followed the former US first lady Jacqueline Kenndy favorite style and named;Guccissima leather rose Emily handbag with iconic horse bit clasp,show gentle,soft flavor;Soft Stirrup handbag with spur shape buckle to reinterpret elegant retro tone.

The ad campaigns of new season will debut this month in the Asia Pacific region,especially the Chinese mainland, Hong Kong, Taiwan as the key markets. In September 2012 will introduce more accessories.

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